In Good Company R&D Tax Credit Case Study – £55,000 UK R&D Relief 

Their mission was to build a cutting-edge platform connecting conscious consumers with ethical businesses. But existing solutions weren’t up to the task, so they had to innovate — creating a proprietary system to manage complex business aggregation and verification at scale.

This R&D project not only solved a pressing market problem but also qualified them for a substantial UK R&D tax relief claim. The result? A £55,000 cash injection that transformed their approach to funding future growth.

Visit Claiming RDEC Index Page

Transcript – In Good Company R&D Tax Credit Case Study

Discover how In Good Company, a London-based ethical tech startup, turned the development of its proprietary platform into a successful UK R&D tax credit claim.

In Good Company is a London-based, female-founded “tech for good” startup. Their mission is to support small, ethical, sustainable, and socially conscious businesses by providing a technology platform that helps conscious consumers discover and connect with these businesses.

The main R&D project for In Good Company was the development of their proprietary technology platform. The founders identified a gap in the market: existing online directories for sustainable businesses were outdated and lacked a modern, user-friendly tech experience. Their goal was to create a platform capable of aggregating, curating, and verifying businesses at scale — delivering a smooth experience similar to major consumer services like TripAdvisor.

This work required significant research and development, including exploring different frameworks and components, and building a completely new platform from the ground up to overcome unique technological challenges. The project qualified for UK R&D tax credits because it involved solving complex technological uncertainties.

In Good Company could not rely on existing enterprise solutions, which were either too expensive or too manual for a small, impact-focused business. Developing a scalable platform for business aggregation and verification presented a technological problem that demanded substantial R&D investment.

As a result, In Good Company’s R&D tax claim generated a significant payable tax credit. They received close to £55,000 back for a partial year — an unexpected but welcome boost to their finances. The company’s co-founder, Alex, emphasised that this benefit has transformed their perspective on R&D claims, and they now plan to make it a regular part of their financial strategy.